Foreign Currency Trading Explained

I am sure that you would have seen Foreign Currency Trading at some stage while looking at news – CNN maybe – and wondered as I used to – what is this all about. I mean, all the strange terms and names that you hear no where else but when this segment of the news comes around: what are they and what do they mean. These are some of the question I used to ask myself so very often in the past. In fact, even now as I am writing this article, with the television on, a whole lot of information is flowing constantly across the bottom of the television screen about NASDAQ, DOW and a host of figures. This always confused me. Well I will explain as much of this as I can in this article and other related articles.First of all, foreign currency trading – also called FOREX trading among other names – is a market in which various currencies are traded. It is the biggest and the fastest growing market in the world with a daily turnover of more than 2.5 trillion dollars. This is more than 100 times greater than the NASDAQ daily turnover.NASDAQ stands for National Association of Securities Dealers Automated Quotation. It is the world’s first computerized stock trading system, and provides price quotations for more than 5000 traded stocks.It is the synchronized exchange of one currency for another. As a potential investor, your primary reason for wanting to buy or sell currency will be to make a profit – correct? The general idea will therefore be to buy when the price is low and to sell when it is high. In looking at financial news, you may have heard the reporter speak of changes in the value or rate of the currency. Well this change can be driven by a number of factors including market news, or events that happen across the globe. The decision to buy or sell currencies must therefore be an informed one to further reduce your risk of losses.Now, just as a market is a place where goods are traded, so too is the Currency Trading market a ‘place’ where different currencies are traded. Just as you would have buyers and seller in a more traditional form of a market, so too you have buyers and sellers at the FOREX market place. Now in the traditional marketplace selling ahhhh… – let’s say vegetables and other produce – a number of factors will determine the selling price of the merchandise. Some of these factors include the number of buyers there – which translates to demand; the quantity of the goods that are available, which is supply. The price of the item will be affected by any event that impacts either negatively or positively on the supply or demand for the item. For example, if there was a major flood at one of the main producers of the commodity that caused most of their stock to be destroyed, then this will most likely cause the price to increase because the supply has been decreased because of the flood. If the supply is high, or even normal, but some event caused the majority of buyers to stay away, this will result in an over supply and can result in a lowering of the price of the item.The same principles of supply and demand take place in the currency trading marketplace, where the goods (or merchandise) are the various currencies such as Euro, US dollars, Japanese Yens, Pound Sterling, Canadian dollars and more.Profiting in Forex Currency TradingAs mentioned earlier, your main goal in trading Forex is to make a profit. In layman’s terms, you do this by buying a currency at one rate and selling it when the rate is higher. The profit you gain is as a result of fluctuations in the market due to various factors that affect supply and demand.Now this is an important point. The big thing about trading currencies is that normal daily fluctuations have a multiplier effect. Very often, you can acquire trading ratios from 1:50 to as much as 1:200. Let us assume that the rate of exchange of your pair of currencies increased by .5%, then your profit can be as much as 50% on your initial investment. The other point to note is the speed at which fluctuations can occur.What about the risk?In the example I have just listed, as an investor you can reap that kind of profit margin in anywhere from one day to a couple hours. Apart from this, you will never lose more than your margin. You can earn very high profits, but you will never lose more than your margin. It matters not whether the exchange rate is going up or going down, you can still make a profit. The other great thing about foreign currency trading is that you do not have to physically own any of the currencies to perform buying and selling transactions.Starting online tradingWhile of shopping around for the idea trading platform, you should definitely look for one that is easy to use. Unless you are a seasoned it economist, the average person may find the whole concept of trading currency a bit of an ear full, and somewhat difficult to grasp. Here are some features to look for in a good trading platform:
As a trader, when you accept your rate, is it executed close to the rate you set or exactly on it?

Is the currency trading platform user friendly and easy to use? Will you have to download any applications onto your computer before you can start to trading?

Can you start immediate trading without any obligations?

Once you have registered with the trading platform, can you trade anytime and anywhere? Will you be able to access your account information from anywhere?

How easy will it be for you to make a deposit to your account? Will you have to miss out on a potential trading deal because the trading platform does not accept instant deposits?

As mentioned earlier, foreign exchange trading, as intriguing as it is, can be quite challenging to grasp. With this in mind you will definitely at some point in time, require personal assistance in dealing with some of the challenges you will face. An important feature to look for in a potential currency trading platform is how readily will live assistance be made available to you? Will you actually be able to speak with a real person when you need to?

Will you be trained online? Will the training be detailed enough for first time forex traders to understand? Will the trading allow you to interact directly with the currency trading platform? Will it be step by step so that you can fully understand how the system works?

Will you be required to start trading with the large investment, or can you start trading with a small amount and work your way up as you become more comfortable with the system?

One of the common complaints that I have heard over the years has been about financial institutions and their hidden costs. This is something that you will definitely want to look out for in your foreign currency trading platform. Are there any hidden costs?

Then there is the whole question of the safety and security of your transactions. How safe and how secure will your transactions be?

Now I can’t imagine a trading platform operating online without this, but it is worth mentioning anyway. Will real time trading and quotes be streamed? Will these quotes be up to date, and how reliable will they be?
These are just some of the many features you should look for in an online foreign exchange trading platform. I have personally found that Easy-Forex addresses all of the above issues and more in a very positive light, and makes online trading very easy, comfortable, comprehensive and affordable for traders – regardless of what your level of experience is.OK.. What happens after you’ve registered?Well that’s pretty much up to you. If you’re comfortable with the concept of foreign currency trading, then you can start to trading immediately online. If you’re not, and you are new to this as I was a few months ago, then you should start step-by-step online training. If you have registered with Easy-Forex, then you’re good to go. They will guide you through the entire process and provide all the training you need.The best of luck in your trading

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Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.